Ecochic
Ecochic, in both its website and app versions, is an earth-sustainable-based online platform that facilitates the process of renting dresses in various models for all users to save money and help the environment.
Project Overview
Ecochik offers flexible rental plans, including daily, weekly, and monthly options.
Subscribers can choose from different pricing tiers, each providing access to a certain number of items per month.
Eco-Conscious Consumers
Budget-Conscious Shoppers
Fashion Enthusiasts
Persona
Discover
What are your primary concerns when it comes to renting clothes online?
Have you ever considered or tried renting clothes instead of buying them?
Role
UX/UI Disgner
Duration
8 weeks part time
Team
Group of 5
Tools
Figma,Zoom,
Google form,Canva,
Figjam
Business Needs
Creating an e-commerce website with an appealing user experience to Rent luxury Dresses and Bridal Dress online
Target Users
Our Approach
Float surveys to understand why users avoid renting dresses online
Interviewed potential users to understand their concerns and needs
Studied the process of renting dresses in person so that we can simulate similar situation.
Design Process
Ecochic Survey
Solution Provider
Learning behavioral patterns of users when renting dress in person and trying to simulate it online
User interview and Affinity diagram
Interviewing with potential users, and the affinity diagram that was made accordingly, we realized the repetitive need of having a consultation with an expert and have recommendation for the other shoes and bags and accessories when renting a dress in person
Competitive Analysis
During our analysis, we've found that there are various ways to categorize dresses for renting online, depending on factors like the user's needs, location, and occasion. As a result, we've developed an Information Architecture that caters to both fashion experts and those with little or no experience, ensuring that everyone can benefit from it.
Competitive Analysis Takeaways:
we have gained idea on how to design our user flow from website that offer both subscription and one-time rental options.
We have learned from websites with Fit-size tools about the best ways to incorporate them into our flow.
Difine
Sarah Green | 29 years old | Marketing Manager |
Sarah's Needs:
Sustainable Fashion Advocate
Budget-conscious
Convenience
Style Conscious
Sarah’s Problems:
Sizing Inconsistencies
Hygiene concerns
Delivery delays
Expectations:
Fashion Exploration
Convenience
Fit & Comfort
Hygiene
Sustainability
Affinity Diagram Takeaways
Hygiene matters for users, and they need to be ensured about the cleanness of products.
They need to know in advance, how long it take for them to received their orders.
They normally prefer to read the reviews of previous users before renting a products.
They prefer to know the brands that are available to rent, especially in accessory line of products.
Site Map
Mood Board
Based on the card sorting, the first version of the information architecture was made.However through out the design process, user testing and the competitive analysis, the final version of the information architecture was build
User Flow
User flow was developed accordingly:
Kit Board
Design Iteration
Home page layout and design went through several iterations until the latest version agreed.
We chose purple to convey a sense of luxury and exclusivity .This rich ,deep hue often associated with royalty and sophistication , enhance the aesthetic appeal and is suitable for our luxurious rental fashion website.
Final
sketch and wire Framing
Based on the information we received during our research, we started to design with hand sketching to map out our ideas, which helped us in the early stages of the design to go forward and have better communication with the team.
Challenges and Solutions
Challenges
Solutions
Highlighting our subscription and one-time rental options.
Displaying a clear Slogan on the hero image to indicate that we offer both options.
Addressing the user's concerns about renting fashion
Showcasing Virtual Try-on,Hygiene and fast Delivery as features on our website, highlighted in two clear phrases under the hero image.
Educating users on how our two rental options function (subscription and one-time rental)
Including clear descriptions under the product cards that explain that subscribers can rent items at no additional cost, where as non-subscribers pay based on the rental duration.
Positioning 'Availability' as the foremost filter option to enhance visibility and user convenience in product searches
Ensuring users can easily know the availability of products
A/B Testing
To determine the most user-friendly product page layout maximizes engagement and conducted an A/B test with two different designs of our product page:
Version A: Users are prompted to select their renting plan (one-time rental vs. subscription) before accessing the fit-check tool and virtual try-on features.
Version B: All options, including the renting plan selection , fit -check tool, and virtual try-on ,are available simultaneously from beginning of the user journey.
Usability Test
We conducted usability testing to assess the immediate comprehensibility of our business concept as presented on the homepage . the test focused on the hero image and the accompanying slogan.
Based on the feedbacks ,we concluded that the hero image and slogan effectively communicated our key services , confirming the effectiveness of our homepage design.
What did I learn?
Making a good balance of users' needs and stakeholders' marketing strategy in mind while designing.
Effective communication with team members and lead challenging situations.
How to design a website from complete scratch.
My first student project exposed me to the importance of understanding users' needs at every stage of the design process. The best way to gain this overview is by keeping track of all research findings and referring to them continually.
It was interesting to discover that I enjoyed interaction design the most, and I'll continue to develop this skill in the next projects.
Quality, not quantity
We have made quality our habit. It’s not something that we just strive for – we live by this principle every day.